In search of the perfect greeting card

Nise's Notes
by Denise Schoppe

The Marlin Democrat
November 16, 2005

Last weekend, I went in search of a greeting card. I will be attending a wedding this coming weekend, and I was on a mission to find the perfect card for this couple to congratulate them.

I made my way to the cards in the store and there in front of me was a whole section of wedding cards. Ahhh... selection. The last time I went in search of a card, my selection has been very limited. I was excited to find choices.

After awhile I realized that I'm not sure what is more difficult: too few to choose from or too many.

As I read card after card, every one seemed to fit and yet every one seemed to miss the mark. After my tenth card, all the words began to run together.

I ended up taking out the cell phone and calling my date for the wedding to get his opinion on what kind of card we should give. Soon I was reading cards out loud over the phone trying to find one that fit. After awhile he made an excellent point:

This couple will be getting so many cards that they, too, will find the words running together after awhile. We opted to go as simple as possible, but I found that the simple card had captured everything all the other cards were saying. Only, instead of long prose of love and good wishes, it brought it all down to six lines.

As I paid for the card and left the store I was struck by the importance we place upon a small piece of folded paper. Something so simple can mean so much.

For my birthday, I received several cards. There were those that were humorous and there were those that almost made me cry from how touching their words were. There were those that landed in the middle of the two extremes.

No matter where the card landed in that spectrum, every one meant a lot. Every one touched me and made me smile.

When I go to purchase a card, I find myself at times grumbling over the cost. When you look at the card from simply a quality/material stand point, it is hard to justify in your mind the cost. If you look at it from a purely sentimental and emotional standpoint, there is no cost too high.

Many people choose to make their own cards, which adds to the level of value tenfold. I often like to straddle the line by finding a card with a blank space inside to put my own words.

This Christmas, as always, the post office will be swamped with cards and letters from loved ones sending wishes for the year. Sending so many cards can get expensive. Postage, the cards themselves, and then the time spent addressing the letters and possibly writing a personal note inside: they all add up quickly.

However, this simple piece of cardboard paper has unending levels of worth to the recipient. That fact alone makes the hours spent staring blankly at rows and rows of cardstock worth it.


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